What we believe

We are a company that is dedicated to a healthy and active lifestyle. We believe in living life with passion and embracing every challenge. We may not always win, but we never lose – because we never stop trying. It is this principle that led to the creation of PROFI Pro™, our award-winning plant-based, complete protein powder. PROFI Pro™ is a way of life, a way to give our bodies the best and to expect the best from ourselves.
Living Healthy is Living Happy.

What is a
complete protein ?

By now, you have probably noticed that we talk a lot about complete proteins! Since this information isn’t really common knowledge, we’ve decided to give you some clarification!

A complete protein is one that contains all of the essential amino acids in proper proportions to allow for normal growth and tissue maintenance within the body. There are nine essential amino acids. These include: histidine, tryptophan, phenylalanine, isoleucine, threonine, valine, methionine, lysine & leucine (refer to the article on amino acids for further explanation into their benefits!)

Tyrosine and cysteine are often included in this list. However, tyrosine and cysteine are actually not considered essential because they are produced in the human body from phenylalanine and methionine. Furthermore, histidine is considered essential to everyone. However, all of these amino acids must be measured in a food product in order to determine the amino acid score which is used, along with a measure of protein digestibility, to determine the protein quality.

So as you can see, complete proteins are just better! It’s this reason that we choose to only create products that are plant-based, complete proteins! We give you the best so that you can be your best!

What’s new ?

Total Health Show 2017

If you’re going to be in the Toronto area April 21-23 come meet us at the Total Health Show! We will be at booth #717! Stop by, chat with us, try some delicious samples and get to know more [...]

Green Living Show

If you live in or around the Toronto area, come meet us at the Green Living Show being held April 7-9! We will be at booth #327! Stop by, chat with us, try some delicious samples and get to know [...]

2017 Shows & Events

2017 is going to be an exciting year for us (& you!). As the first full year of our company being in business, we are taking advantage of the great consumer shows and events taking place [...]